Amazon plans ‘fresh’ James Bond but will respect 007 legacy

Amazon plans 'fresh' James Bond but will respect 007 legacy

We still don’t know who the next James Bond will be, but 007’s new owners, Amazon MGM, say they are hard at work on the next film in London and that they will offer a “fresh” take on the franchise and honour the “legacy of this iconic character.”

Amazon’s unprecedented takeover of the James Bond franchise could lead to a major new direction as the studio works out how to continue the action series following the fatal final moments of Daniel Craig’s No Time to Die. According to a report by The Sun, Amazon is hoping to separate their reboot from what came before, with an insider revealing that “They can’t just pretend it didn’t happen. So they’re looking at his story as a younger man in a different era.”  No Time to Die, which was released back in 2021, ends with Daniel Craig’s iteration of the iconic spy dying in a bombardment of missiles.

The Bond anthem Goldfinger welcomed guests into the Colosseum Theatre in Las Vegas for Amazon MGM Studio’s first ever appearance at CinemaCon—heightening anticipation—but there was very little Bond news in an otherwise star-studded showcase for the streaming giant.

Since 1962, James Bond movies have been controlled by the notoriously protective Broccoli family. It shocked many fans and industry insiders when producers Barbara Broccoli and Michael G. Wilson agreed earlier this year to sell creative control of the franchise to Amazon—reportedly for $1bn (£760m).

Many expected that the new producers, Amy Pascal and David Heyman, to appear at CinemaCon to divulge some details of their plans for James Bond amid rife speculation that Amazon would churn out prequels, spinoffs, and origin stories galore.

But in a nearly two-hour presentation—Ben Affleck, Ryan Gosling, Chris Pratt, and Halle Berry all showcased new films—Bond was barely a blip.

Chris Hemsworth—who many speculate is in the running to become James Bond—was there to show off Crime 101, a thriller focused on robberies along Los Angeles’ 101 Freeway.

In their presentation, Amazon MGM executives Courtenay Valenti and Sue Kroll mentioned James Bond only in passing, commenting, “We are committed to honoring the legacy of this iconic character while bringing a fresh, exotic new chapter to audiences around the world alongside Amy and David.”

They added that they wished Amy Pascal and David Heyman could be in Las Vegas with them but that they were hard at work in London. “They are both in London getting started and could not be here tonight, but we wanted to thank them for what we know to make an incredible partnership,” the pair said.

Valenti and Droll then moved on to showcase Masters of The Universe

Getty Images Left to right: Sue Kroll, Head of Marketing, Amazon MGM Studios and Courtenay Valenti, Head of Film, Streaming, and Theatrical, Amazon MGM Studios speak onstage during CinemaCon 2025
Sue Kroll (left) and Courtenay Valenti of Amazon MGM Studios made the comments during a presentation at CinemaCon

Amy Pascal and David Heyman are behind two of the most successful franchises in the film history: Spider-Man for Amy Pascal and Harry Potter for David Heyman.

Amazon MGM showed off many other films, including Ryan Gosling’s space epic Project Hail Mary, in which he plays a reluctant astronaut tasked with saving humanity.

Getty Images A file photo dated April 29, 2012 shows Daniel Craig as he poses for the press during the gala of James Bond movies' last series ''Skyfall'' at the Ciragan Palace in Istanbul
Daniel Craig, pictured at a Skyfall premiere in 2012, played James Bond for five films

And Chris Pratt showcased Mercy while he was strapped to a chair on stage, spoofing his film about an AI justice system which is judge, jury and executioner and gives him 90 minutes to prove that he didn’t kill his wife.

As movie theaters struggle to bring in audiences and as many consumers stay home and watch YouTube, Amazon MGM executives repeatedly told the crowd  that they were committed to the theatrical experience.

Mike Hopkins, the head of Amazon MGM and Prime Video, said that they remained bullish on cinema and that they planned to make 15 movies a year by 2027 and that they already have 14 films ready to release in the year 2026.

“This really speaks to our belief in the future of the theatrical film business,” Mike Hopkins said.

Who will be the next James Bond? Speculation mounts after Amazon buys 007? The choice of Daniel Craig’s replacement will now be Amazon MGM Studios’ biggest decision.

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